Tricera Brand Guidelines

Brand Guidelines

A reference guide for maintaining consistency across all Tricera brand touchpoints — digital, print, and beyond.

01 — Colors

Color Palette

Primary Accent

#FF5100

Secondary Accent

#F2851B

Background Black

#111111

Tertiary Gray

#555555

Mid Gray

#999999

Light Gray

#F0F0F0

02 — Typography

Type Scale

Heading 1 Inter 900
52px / −3% tracking

Tricera

Heading 2 Inter 700
36px / −2% tracking

Brand Identity

Heading 3 Inter 600
24px / −1% tracking

Section Title

Body Lato 400
16px / 1.7 leading

Tricera body copy is set in Lato Regular at 16px with a comfortable 1.7 line-height for optimal readability across all screen sizes.

03 — Logo

Logo Usage

Wordmark

Icon

Don'ts

Do not place the logo on busy, low-contrast, or patterned backgrounds.

Do not stretch, skew, or alter the logo's proportions in any way.

Do not use colors outside the brand palette for the wordmark.

Do not add drop shadows, outlines, or decorative effects to the logo.

Do's

✓

Always maintain clear space equal to the height of the "T" around the logo.

✓

Use the provided SVG or vector file to ensure sharpness at all sizes.

✓

When in doubt, use the black-on-white or white-on-black version.

04 — Assets

Download Files

Wordmark — Light BG

Logo_BlackText_Merino.png

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Wordmark — Dark BG

Logo_WhiteText_Merino.png

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Wordmark — Brand Color BG

Logo_Merino_WhiteOverlay.png

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Icon — Standard

Icon.png

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Icon — Brand Color BG

Logo_IconWhite.png

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